Virtual Event Production

The world is amazingly interconnected thanks to information technology and the internet. Video production has been a top beneficiary of technological advancement. An event taking place anywhere can be streamed live to a global audience via the internet.

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The impact of online streaming has been monumental in specific industries, such as sports. Sporting activities have attracted millions of viewership globally, thanks to the power of virtual event production and online streaming. Product releases have also reaped enormous global appeal owing to the live online streaming of the actual release. Online streaming for virtual event production has the following merits;

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Online streaming key advantage is the ability to obtain viewers' analytics in real-time. The number of viewers streaming a live event online is an indicator of the audience's reach and depth. The analytics will also depict the geographical spread of the audience across States or the world. Therefore, the audience becomes a key marketing platform for a service or product promoted in the event.

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Online streaming is enabled mainly by various social media platforms. With millions of social media accounts, the video runs the likelihood of attracting millions of viewers and going viral. As more people scramble to watch the video, the impact of the video cannot be quantified. Remarkably, the video may still be available offline hence a significant multiplier effect on the promoters.

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To get more viewership for online streaming of videos, innovations such as a live countdown have come up that heighten the interest of viewers. Before the actual streaming is done, a countdown clock is pinned on the online streaming platform or site. This ensures that viewers do not miss the virtual event production if and when it kicks off. The heightened interest in the streaming platform turns to a superb platform for commercial promotion and marketing.